Wednesday, March 14, 2012

I'm a huge fan of the publications and research done by Interbrand. You can find their "knowledge" center is filled with wonderful insight into global retail, branding, marketing, product development, and much more and most are free to read and download. 

And, I've just listened to this podcast here. It's a fascinating discussion on the topic of Retail Innovation and the revolution/renaissance after the GFC.
Podcast Topics:
  • Brand
  • Design
  • Packaging
  • Promotions
  • Sensory perception
  • How People Shop
  • How to get your product on the shelf
  • How to get your product to sell off the shelf.
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