Kiersten Hathcock, CEO of Mod Mom Furniture, will share tips on what worked and what didn't work while building a brand with $0 and running a company despite roadblock after roadblock during her session, “Building a Brand From The Beginning.” She'll also discuss how she learned to trust her intuition even when the world was saying she was nuts to try to build and design furniture without start-up capital, design know-how, and carpentry experience. “I’m honored to have been asked to speak by World Market Center to share my experience with my industry peers. Going from a corporate marketing job to carpentry was never my career strategy but lay-offs, the economy, and a crazy idea made it a reality. If what I share helps even one person better their situation, I’m over the moon,” says Kiersten.
BUILDING A BRAND FROM THE BEGINNING takes place on August 1, 2012 from 10:00 am - 11:00 am at Las Vegas World Market World Forum 16th Floor - Building B. For more information, go to http://www.lasvegasmarket.com/show-highlights/calendar-market-events.html.
BUILDING A BRAND FROM THE BEGINNING takes place on August 1, 2012 from 10:00 am - 11:00 am at Las Vegas World Market World Forum 16th Floor - Building B. For more information, go to http://www.lasvegasmarket.com/show-highlights/calendar-market-events.html.
Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of self-taught designer-turned-carpenter Kiersten Hathcock. Her unique, eco-friendly, child-proven furniture has been sold throughout the United States, Canada and abroad. Hathcock’s storage pieces have been featured in Dwell Magazine, Elle Décor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show. For more information visit modmomfurniture.com.